CASE STUDY
CIBC - BANKING APP
GOAL
Our mission for CIBC was to redesign an existing banking app. The main goal was to build an app that is modern while being aware of CIBC’s quite old brand guidelines. Very challenging appeared to be to conduct workshops with over 20 participants.

The old app gathered a lot of bad comments from its clients as well as from CIBC’s employers. We started by creating workshops. We went through Lean Canvas, competitor analysis, mapped out an existing journey, created flows and user stories.

After every stage, we made user testing sessions to gather feedback from newcomers.
GET STARTED
Previously, CIBC’s onboarding and login system was very complex. To change we decided to divide it into 3 different areas: user login, help and FAQ, and products section. The help section gathered common problems with signing in. Get started with CIBC introduces a full product list with packages.

We also used modals to let users get back quickly to the login screen and continue.
DASHBOARD
Home Screen had to be organised once again. CIBC’s old solution was to have one home page and a hamburger menu. Eventually, the menu started to be a dump of elements that could not find their place. The best solution was to create 4 landing pages: home, move money, analytics, and “more”. The home was created from products client owns, Move Money lets clients manage their funds. To oversee users can use Analytics.
INSIGHTS
To let clients be up to date with their spending and alert them in case something is unusual we created a completely new insight cards system. Clients can simply tap on the stack to reveal all cards and swipe them if they are not needed.
GAMIFIED ONBOARDING
The main request was to make onboarding engaging and fun. That’s why we decided to create a separate page with a progress indicator. To make onboarding simple and easy every step could be finished from modal. After completion, clients can go back to the hub page to move to the next task.
PRODUCTS DETAILS
Every product deserves its own detail page. To organise it every product page has a transactions list, info section, and separate management space.
REEL
After our 2nd and last engagement, to wrap things up we decided to create a reel presenting the new CIBC app.

Take a look!

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